diff --git a/agent-office/app/agents/insta.py b/agent-office/app/agents/insta.py
index 74c4f2b..15e74d8 100644
--- a/agent-office/app/agents/insta.py
+++ b/agent-office/app/agents/insta.py
@@ -18,6 +18,26 @@ from ..telegram import messaging
 
 logger = logging.getLogger(__name__)
 
+# 텔레그램 후보 푸시 시 "확실한 것만" 보내기 위한 최소 신뢰도 (키워드 score 0~1)
+KEYWORD_MIN_SCORE = 0.7
+
+
+def _dedup_and_filter_keywords(
+    keywords: List[Dict[str, Any]], min_score: float = KEYWORD_MIN_SCORE,
+) -> List[Dict[str, Any]]:
+    """score >= min_score 인 키워드만 남기고, 동일 keyword 중복 제거(최고 score 유지).
+    결과는 score 내림차순. 텔레그램 후보 푸시 전 정리용."""
+    best: Dict[str, Dict[str, Any]] = {}
+    for k in keywords:
+        if float(k.get("score", 0)) < min_score:
+            continue
+        name = str(k.get("keyword", "")).strip()
+        if not name:
+            continue
+        if name not in best or k["score"] > best[name]["score"]:
+            best[name] = k
+    return sorted(best.values(), key=lambda k: -k["score"])
+
 
 async def _send_media_group(media: List[Dict[str, Any]], caption: str = "") -> Dict[str, Any]:
     """텔레그램 sendMediaGroup. media는 InputMediaPhoto dicts.
@@ -89,14 +109,18 @@ class InstaAgent(BaseAgent):
         raise TimeoutError(f"{step} timeout {timeout_sec}s")
 
     async def _push_keyword_candidates(self, keywords: List[Dict[str, Any]]) -> None:
-        by_cat: Dict[str, List[Dict[str, Any]]] = {}
-        for k in keywords:
-            by_cat.setdefault(k["category"], []).append(k)
-        if not by_cat:
-            await messaging.send_raw("📰 [인스타 큐레이터] 오늘은 추천할 키워드가 없습니다.")
+        # 중복 제거 + 신뢰도(score) 임계값 이상만 — "확실한 것만" 정리해서 전송
+        filtered = _dedup_and_filter_keywords(keywords)
+        if not filtered:
+            await messaging.send_raw(
+                f"📰 [인스타 큐레이터] 오늘은 확실한 추천 키워드가 없습니다 (신뢰도 {KEYWORD_MIN_SCORE:.1f}+ 기준)."
+            )
             return
+        by_cat: Dict[str, List[Dict[str, Any]]] = {}
+        for k in filtered:
+            by_cat.setdefault(k["category"], []).append(k)
         rows: List[List[Dict[str, Any]]] = []
-        text_lines = ["📰 <b>[인스타 큐레이터]</b> 오늘의 키워드 후보"]
+        text_lines = [f"📰 <b>[인스타 큐레이터]</b> 오늘의 키워드 후보 (신뢰도 {KEYWORD_MIN_SCORE:.1f}+)"]
         for cat, items in by_cat.items():
             text_lines.append(f"\n<b>{cat}</b>")
             for k in items[:5]:
diff --git a/agent-office/tests/test_insta_keyword_filter.py b/agent-office/tests/test_insta_keyword_filter.py
new file mode 100644
index 0000000..ed99f4a
--- /dev/null
+++ b/agent-office/tests/test_insta_keyword_filter.py
@@ -0,0 +1,55 @@
+import os
+import sys
+import tempfile
+
+_fd, _TMP = tempfile.mkstemp(suffix=".db")
+os.close(_fd)
+os.unlink(_TMP)
+os.environ["AGENT_OFFICE_DB_PATH"] = _TMP
+
+sys.path.insert(0, os.path.dirname(os.path.dirname(os.path.abspath(__file__))))
+
+from app.agents.insta import _dedup_and_filter_keywords, KEYWORD_MIN_SCORE
+
+
+def test_filters_below_threshold():
+    """score < 임계값(0.7) 키워드는 제외."""
+    kws = [
+        {"id": 1, "keyword": "금리인하", "category": "경제", "score": 0.9},
+        {"id": 2, "keyword": "환율", "category": "경제", "score": 0.6},  # 컷
+        {"id": 3, "keyword": "반도체", "category": "경제", "score": 0.71},
+    ]
+    out = _dedup_and_filter_keywords(kws, min_score=0.7)
+    kept = {k["keyword"] for k in out}
+    assert kept == {"금리인하", "반도체"}
+
+
+def test_dedup_keeps_highest_score():
+    """동일 keyword 중복 시 최고 score 1개만 유지."""
+    kws = [
+        {"id": 1, "keyword": "AI", "category": "경제", "score": 0.75},
+        {"id": 2, "keyword": "AI", "category": "기술", "score": 0.92},  # 같은 키워드, 더 높음
+    ]
+    out = _dedup_and_filter_keywords(kws, min_score=0.7)
+    assert len(out) == 1
+    assert out[0]["id"] == 2
+    assert out[0]["score"] == 0.92
+
+
+def test_sorted_by_score_desc():
+    kws = [
+        {"id": 1, "keyword": "a", "category": "c", "score": 0.72},
+        {"id": 2, "keyword": "b", "category": "c", "score": 0.95},
+        {"id": 3, "keyword": "c", "category": "c", "score": 0.80},
+    ]
+    out = _dedup_and_filter_keywords(kws, min_score=0.7)
+    assert [k["keyword"] for k in out] == ["b", "c", "a"]
+
+
+def test_empty_when_all_below_threshold():
+    kws = [{"id": 1, "keyword": "x", "category": "c", "score": 0.4}]
+    assert _dedup_and_filter_keywords(kws, min_score=0.7) == []
+
+
+def test_default_threshold_is_0_7():
+    assert KEYWORD_MIN_SCORE == 0.7