diff --git a/app/admin/components/AdminSidebar.tsx b/app/admin/components/AdminSidebar.tsx
index 9892e0d..f237c0d 100644
--- a/app/admin/components/AdminSidebar.tsx
+++ b/app/admin/components/AdminSidebar.tsx
@@ -88,7 +88,7 @@ const NAV_ITEMS = [
   },
   {
     href: '/admin/marketing',
-    label: '마케팅 에셋',
+    label: '광고 관리',
     icon: (
       <svg className="w-5 h-5" fill="none" stroke="currentColor" viewBox="0 0 24 24">
         <path strokeLinecap="round" strokeLinejoin="round" strokeWidth={2}
diff --git a/app/admin/marketing/page.tsx b/app/admin/marketing/page.tsx
index c980255..6a8971c 100644
--- a/app/admin/marketing/page.tsx
+++ b/app/admin/marketing/page.tsx
@@ -2,6 +2,18 @@
 
 import { useState, useEffect, useCallback } from 'react';
 
+type AdminTab = 'channels' | 'assets';
+
+interface AdChannel {
+  id: string;
+  name: string;
+  url: string | null;
+  status: 'active' | 'paused';
+  memo: string | null;
+  created_at: string;
+  updated_at: string;
+}
+
 const ASSETS = [
   {
     file: '/marketing/thumb-homepage-A.svg',
@@ -133,6 +145,18 @@ const CHECKLIST_ITEMS = {
 type CheckKey = string;
 
 export default function MarketingPage() {
+  const [section, setSection] = useState<AdminTab>('channels');
+
+  // 광고 채널 상태
+  const [channels, setChannels] = useState<AdChannel[]>([]);
+  const [channelsLoading, setChannelsLoading] = useState(true);
+  const [channelsError, setChannelsError] = useState<string | null>(null);
+  const [newChannel, setNewChannel] = useState({ name: '', url: '', memo: '' });
+  const [creatingChannel, setCreatingChannel] = useState(false);
+  const [channelMutating, setChannelMutating] = useState<string | null>(null);
+  const [editingMemoId, setEditingMemoId] = useState<string | null>(null);
+  const [memoDraft, setMemoDraft] = useState('');
+
   const [preview, setPreview] = useState<typeof ASSETS[0] | null>(null);
   const [copied, setCopied] = useState<string | null>(null);
   const [checks, setChecks] = useState<Record<CheckKey, boolean>>({});
@@ -140,6 +164,105 @@ export default function MarketingPage() {
   const [activeTab, setActiveTab] = useState<'design' | 'pm' | 'quality' | 'marketing'>('design');
   const [convertingPng, setConvertingPng] = useState<string | null>(null);
 
+  async function loadChannels() {
+    setChannelsLoading(true);
+    setChannelsError(null);
+    try {
+      const res = await fetch('/api/admin/ad-channels');
+      const data = await res.json();
+      if (!res.ok) throw new Error(data.error ?? '채널 로드 실패');
+      setChannels(data.channels ?? []);
+    } catch (e) {
+      setChannelsError(e instanceof Error ? e.message : '채널 로드 실패');
+    } finally {
+      setChannelsLoading(false);
+    }
+  }
+
+  useEffect(() => {
+    if (section === 'channels') loadChannels();
+  }, [section]);
+
+  async function createChannel(e: React.FormEvent) {
+    e.preventDefault();
+    if (!newChannel.name.trim()) {
+      setChannelsError('채널명을 입력해주세요.');
+      return;
+    }
+    setCreatingChannel(true);
+    setChannelsError(null);
+    try {
+      const res = await fetch('/api/admin/ad-channels', {
+        method: 'POST',
+        headers: { 'Content-Type': 'application/json' },
+        body: JSON.stringify({
+          name: newChannel.name.trim(),
+          url: newChannel.url.trim() || undefined,
+          memo: newChannel.memo.trim() || undefined,
+        }),
+      });
+      const data = await res.json();
+      if (!res.ok) throw new Error(data.error ?? '채널 등록 실패');
+      setNewChannel({ name: '', url: '', memo: '' });
+      await loadChannels();
+    } catch (e) {
+      setChannelsError(e instanceof Error ? e.message : '채널 등록 실패');
+    } finally {
+      setCreatingChannel(false);
+    }
+  }
+
+  async function patchChannel(id: string, patch: Partial<Pick<AdChannel, 'name' | 'url' | 'status' | 'memo'>>) {
+    setChannelMutating(id);
+    setChannelsError(null);
+    try {
+      const res = await fetch(`/api/admin/ad-channels/${id}`, {
+        method: 'PATCH',
+        headers: { 'Content-Type': 'application/json' },
+        body: JSON.stringify(patch),
+      });
+      const data = await res.json();
+      if (!res.ok) throw new Error(data.error ?? '채널 수정 실패');
+      await loadChannels();
+    } catch (e) {
+      setChannelsError(e instanceof Error ? e.message : '채널 수정 실패');
+    } finally {
+      setChannelMutating(null);
+    }
+  }
+
+  async function toggleChannelStatus(channel: AdChannel) {
+    await patchChannel(channel.id, { status: channel.status === 'active' ? 'paused' : 'active' });
+  }
+
+  function startEditMemo(channel: AdChannel) {
+    setEditingMemoId(channel.id);
+    setMemoDraft(channel.memo ?? '');
+  }
+
+  async function saveMemo(id: string) {
+    await patchChannel(id, { memo: memoDraft.trim() || null });
+    setEditingMemoId(null);
+    setMemoDraft('');
+  }
+
+  async function deleteChannel(id: string, name: string) {
+    const ok = confirm(`"${name}" 채널을 삭제하시겠습니까?`);
+    if (!ok) return;
+    setChannelMutating(id);
+    setChannelsError(null);
+    try {
+      const res = await fetch(`/api/admin/ad-channels/${id}`, { method: 'DELETE' });
+      const data = await res.json();
+      if (!res.ok) throw new Error(data.error ?? '채널 삭제 실패');
+      await loadChannels();
+    } catch (e) {
+      setChannelsError(e instanceof Error ? e.message : '채널 삭제 실패');
+    } finally {
+      setChannelMutating(null);
+    }
+  }
+
   useEffect(() => {
     const saved = localStorage.getItem('marketing_checks');
     if (saved) setChecks(JSON.parse(saved));
@@ -235,11 +358,202 @@ export default function MarketingPage() {
 
   return (
     <div className="p-8 max-w-[1400px]">
+      {/* 헤더 */}
+      <div className="mb-6">
+        <h1 className="text-2xl font-bold text-white mb-1">광고 관리</h1>
+        <p className="text-slate-400 text-sm">광고 채널 운영 현황과 크몽·숨고 등록용 마케팅 에셋을 관리합니다.</p>
+      </div>
+
+      {/* 탭 스위처 */}
+      <div className="flex gap-2 mb-8 border-b border-slate-800">
+        {([
+          { key: 'channels', label: '광고 채널' },
+          { key: 'assets', label: '마케팅 에셋' },
+        ] as const).map(({ key, label }) => (
+          <button
+            key={key}
+            onClick={() => setSection(key)}
+            className={`px-4 py-2.5 text-sm font-semibold border-b-2 transition-all ${
+              section === key
+                ? 'text-white border-red-500'
+                : 'text-slate-500 border-transparent hover:text-slate-300'
+            }`}
+          >
+            {label}
+          </button>
+        ))}
+      </div>
+
+      {section === 'channels' && (
+        <div>
+          {channelsError && (
+            <div className="mb-4 px-4 py-3 rounded-lg bg-red-900/20 border border-red-500/30 text-red-400 text-sm">
+              {channelsError}
+            </div>
+          )}
+
+          {/* 신규 채널 추가 폼 */}
+          <form
+            onSubmit={createChannel}
+            className="bg-slate-900 rounded-xl border border-slate-700 p-5 mb-6 grid grid-cols-1 md:grid-cols-[1.2fr_1.5fr_2fr_auto] gap-3 items-end"
+          >
+            <div>
+              <label className="text-slate-400 text-xs block mb-1">채널명 *</label>
+              <input
+                type="text"
+                value={newChannel.name}
+                onChange={(e) => setNewChannel({ ...newChannel, name: e.target.value })}
+                disabled={creatingChannel}
+                placeholder="예: 크몽 홈페이지 제작"
+                className="w-full bg-slate-800 text-white border border-slate-700 rounded px-3 py-2 text-sm"
+              />
+            </div>
+            <div>
+              <label className="text-slate-400 text-xs block mb-1">URL</label>
+              <input
+                type="text"
+                value={newChannel.url}
+                onChange={(e) => setNewChannel({ ...newChannel, url: e.target.value })}
+                disabled={creatingChannel}
+                placeholder="https://kmong.com/gig/..."
+                className="w-full bg-slate-800 text-white border border-slate-700 rounded px-3 py-2 text-sm"
+              />
+            </div>
+            <div>
+              <label className="text-slate-400 text-xs block mb-1">메모</label>
+              <input
+                type="text"
+                value={newChannel.memo}
+                onChange={(e) => setNewChannel({ ...newChannel, memo: e.target.value })}
+                disabled={creatingChannel}
+                placeholder="비고"
+                className="w-full bg-slate-800 text-white border border-slate-700 rounded px-3 py-2 text-sm"
+              />
+            </div>
+            <button
+              type="submit"
+              disabled={creatingChannel}
+              className="bg-red-600 hover:bg-red-500 disabled:opacity-60 text-white font-bold px-4 py-2 rounded text-sm whitespace-nowrap"
+            >
+              {creatingChannel ? '추가 중...' : '+ 채널 추가'}
+            </button>
+          </form>
+
+          {/* 채널 테이블 */}
+          {channelsLoading ? (
+            <div className="flex items-center justify-center h-32">
+              <div className="animate-spin w-8 h-8 border-2 border-red-500 border-t-transparent rounded-full" />
+            </div>
+          ) : channels.length === 0 ? (
+            <div className="bg-slate-900 rounded-2xl p-10 text-center text-slate-500 border border-slate-700/50">
+              등록된 광고 채널이 없습니다
+            </div>
+          ) : (
+            <div className="bg-slate-900 border border-slate-700 rounded-xl overflow-hidden">
+              <table className="w-full text-sm">
+                <thead className="bg-slate-800 text-slate-400">
+                  <tr>
+                    <th className="text-left px-4 py-3">채널명</th>
+                    <th className="text-left px-4 py-3">URL</th>
+                    <th className="text-center px-4 py-3">상태</th>
+                    <th className="text-left px-4 py-3">메모</th>
+                    <th className="text-left px-4 py-3">등록일</th>
+                    <th className="text-right px-4 py-3">관리</th>
+                  </tr>
+                </thead>
+                <tbody>
+                  {channels.map((channel) => (
+                    <tr key={channel.id} className="border-t border-slate-800">
+                      <td className="px-4 py-3 text-white font-medium">{channel.name}</td>
+                      <td className="px-4 py-3">
+                        {channel.url ? (
+                          <a
+                            href={channel.url}
+                            target="_blank"
+                            rel="noopener noreferrer"
+                            className="text-blue-400 hover:text-blue-300 underline truncate max-w-[220px] inline-block align-bottom"
+                          >
+                            {channel.url}
+                          </a>
+                        ) : (
+                          <span className="text-slate-600">-</span>
+                        )}
+                      </td>
+                      <td className="px-4 py-3 text-center">
+                        <button
+                          onClick={() => toggleChannelStatus(channel)}
+                          disabled={channelMutating === channel.id}
+                          className={`px-2 py-1 rounded text-xs font-medium disabled:opacity-50 ${
+                            channel.status === 'active'
+                              ? 'bg-emerald-600/30 text-emerald-300 border border-emerald-500/40'
+                              : 'bg-slate-700 text-slate-400'
+                          }`}
+                        >
+                          {channel.status === 'active' ? '운영중' : '중지'}
+                        </button>
+                      </td>
+                      <td className="px-4 py-3 text-slate-300 max-w-[240px]">
+                        {editingMemoId === channel.id ? (
+                          <div className="flex items-center gap-1.5">
+                            <input
+                              type="text"
+                              value={memoDraft}
+                              onChange={(e) => setMemoDraft(e.target.value)}
+                              autoFocus
+                              className="w-full bg-slate-800 text-white border border-slate-700 rounded px-2 py-1 text-xs"
+                            />
+                            <button
+                              onClick={() => saveMemo(channel.id)}
+                              disabled={channelMutating === channel.id}
+                              className="text-emerald-400 hover:text-emerald-300 text-xs px-1.5 disabled:opacity-50"
+                            >
+                              저장
+                            </button>
+                            <button
+                              onClick={() => { setEditingMemoId(null); setMemoDraft(''); }}
+                              className="text-slate-500 hover:text-slate-300 text-xs px-1.5"
+                            >
+                              취소
+                            </button>
+                          </div>
+                        ) : (
+                          <button
+                            onClick={() => startEditMemo(channel)}
+                            className="text-left w-full truncate hover:text-white transition-all"
+                            title="클릭하여 편집"
+                          >
+                            {channel.memo || <span className="text-slate-600">- (클릭하여 입력)</span>}
+                          </button>
+                        )}
+                      </td>
+                      <td className="px-4 py-3 text-slate-500 text-xs whitespace-nowrap">
+                        {new Date(channel.created_at).toLocaleDateString('ko-KR')}
+                      </td>
+                      <td className="px-4 py-3 text-right whitespace-nowrap">
+                        <button
+                          onClick={() => deleteChannel(channel.id, channel.name)}
+                          disabled={channelMutating === channel.id}
+                          className="text-red-400 hover:text-red-300 px-2 text-xs font-medium disabled:opacity-50"
+                        >
+                          삭제
+                        </button>
+                      </td>
+                    </tr>
+                  ))}
+                </tbody>
+              </table>
+            </div>
+          )}
+        </div>
+      )}
+
+      {section === 'assets' && (
+      <>
       {/* 헤더 */}
       <div className="mb-8">
         <div className="flex items-start justify-between">
           <div>
-            <h1 className="text-2xl font-bold text-white mb-1">마케팅 에셋</h1>
+            <h2 className="text-lg font-bold text-white mb-1">마케팅 에셋</h2>
             <p className="text-slate-400 text-sm">크몽·숨고 등록용 썸네일 및 배너 — 4대 전문가 품질 체크리스트 포함</p>
           </div>
           <button
@@ -594,6 +908,8 @@ export default function MarketingPage() {
           </div>
         </div>
       )}
+      </>
+      )}
     </div>
   );
 }