diff --git a/insta-lab/Dockerfile b/insta-lab/Dockerfile
index a7ca655..2bdafaf 100644
--- a/insta-lab/Dockerfile
+++ b/insta-lab/Dockerfile
@@ -16,7 +16,8 @@ RUN apt-get update && apt-get install -y --no-install-recommends \
  && rm -rf /var/lib/apt/lists/*
 
 COPY requirements.txt .
-RUN pip install --no-cache-dir -r requirements.txt
+# --timeout 600 --retries 5: NAS 느린 네트워크/CPU에서 pip 다운로드 timeout 방지
+RUN pip install --no-cache-dir --timeout 600 --retries 5 -r requirements.txt
 RUN playwright install chromium
 
 COPY . .
diff --git a/scripts/deploy.sh b/scripts/deploy.sh
index c00679a..e16a692 100644
--- a/scripts/deploy.sh
+++ b/scripts/deploy.sh
@@ -1,6 +1,14 @@
 #!/bin/bash
 set -euo pipefail
 
+# ── docker / compose / buildkit timeout 늘리기 ──
+# NAS Celeron J4025에서 pip install·chromium 다운로드 등 무거운 RUN step이
+# 기본 timeout(2분)에 걸려 webhook 자동 배포가 "DeadlineExceeded"로 끝나는 일이
+# 있어 10분으로 상향. 호스트 셸 + deployer 컨테이너 둘 다에 적용됨.
+export COMPOSE_HTTP_TIMEOUT=600
+export DOCKER_CLIENT_TIMEOUT=600
+export BUILDKIT_STEP_LOG_MAX_SIZE=-1
+
 # ── 동시 배포 방지 (flock) ──
 exec 200>/tmp/deploy.lock
 flock -n 200 || { echo "Deploy already running, skipping"; exit 0; }