diff --git a/src/pages/stock/watchlistUtils.js b/src/pages/stock/watchlistUtils.js
new file mode 100644
index 0000000..3afa0d6
--- /dev/null
+++ b/src/pages/stock/watchlistUtils.js
@@ -0,0 +1,47 @@
+/* ── 관심종목 탭 순수 헬퍼 (라벨/색/시간) ── */
+
+export const KIND_META = {
+  buy:  { label: '매수', color: '#22c55e', bg: 'rgba(34,197,94,0.12)' },
+  sell: { label: '매도', color: '#ef4444', bg: 'rgba(239,68,68,0.12)' },
+};
+
+const FALLBACK_KIND = { color: '#94a3b8', bg: 'rgba(148,163,184,0.12)' };
+
+export const kindMeta = (kind) => {
+  const meta = KIND_META[kind];
+  if (meta) return meta;
+  return { ...FALLBACK_KIND, label: kind ?? '' };
+};
+
+export const CONDITION_LABEL = {
+  buy_ma20_pullback: 'MA20 눌림 반등',
+  buy_breakout: '박스 상단 돌파',
+  buy_rsi_bounce: 'RSI 과매도 반등',
+  sell_stop_loss: '손절 라인',
+  sell_ma_break: '이평선 이탈',
+  sell_take_profit: '목표가 도달',
+  sell_climax: '과열 소진',
+  sell_trailing_stop: '트레일링 스톱',
+};
+
+export const conditionLabel = (cond) => CONDITION_LABEL[cond] ?? cond ?? '';
+
+export const normalizeTicker = (str) => String(str ?? '').trim();
+
+export const relativeTime = (iso, now = Date.now()) => {
+  if (!iso) return '';
+  const then = new Date(iso).getTime();
+  if (Number.isNaN(then)) return '';
+  const diffMs = now - then;
+  if (diffMs < 0) return '방금';
+  const sec = Math.floor(diffMs / 1000);
+  if (sec < 60) return '방금';
+  const min = Math.floor(sec / 60);
+  if (min < 60) return `${min}분 전`;
+  const hr = Math.floor(min / 60);
+  if (hr < 24) return `${hr}시간 전`;
+  const day = Math.floor(hr / 24);
+  if (day === 1) return '어제';
+  if (day < 7) return `${day}일 전`;
+  return new Date(iso).toLocaleDateString('ko-KR');
+};
diff --git a/src/pages/stock/watchlistUtils.test.js b/src/pages/stock/watchlistUtils.test.js
new file mode 100644
index 0000000..4e694cf
--- /dev/null
+++ b/src/pages/stock/watchlistUtils.test.js
@@ -0,0 +1,57 @@
+import { describe, it, expect } from 'vitest';
+import { kindMeta, conditionLabel, normalizeTicker, relativeTime } from './watchlistUtils.js';
+
+describe('kindMeta', () => {
+  it('buy/sell 라벨과 색을 반환', () => {
+    expect(kindMeta('buy').label).toBe('매수');
+    expect(kindMeta('buy').color).toBe('#22c55e');
+    expect(kindMeta('sell').label).toBe('매도');
+    expect(kindMeta('sell').color).toBe('#ef4444');
+  });
+  it('미정의 kind는 회색 폴백 + 원문 label', () => {
+    const m = kindMeta('weird');
+    expect(m.label).toBe('weird');
+    expect(m.color).toBe('#94a3b8');
+  });
+});
+
+describe('conditionLabel', () => {
+  it('정의된 8종을 한글로 매핑', () => {
+    expect(conditionLabel('buy_ma20_pullback')).toBe('MA20 눌림 반등');
+    expect(conditionLabel('buy_breakout')).toBe('박스 상단 돌파');
+    expect(conditionLabel('buy_rsi_bounce')).toBe('RSI 과매도 반등');
+    expect(conditionLabel('sell_stop_loss')).toBe('손절 라인');
+    expect(conditionLabel('sell_ma_break')).toBe('이평선 이탈');
+    expect(conditionLabel('sell_take_profit')).toBe('목표가 도달');
+    expect(conditionLabel('sell_climax')).toBe('과열 소진');
+    expect(conditionLabel('sell_trailing_stop')).toBe('트레일링 스톱');
+  });
+  it('미정의 condition은 원문 폴백', () => {
+    expect(conditionLabel('buy_unknown')).toBe('buy_unknown');
+    expect(conditionLabel(undefined)).toBe('');
+  });
+});
+
+describe('normalizeTicker', () => {
+  it('공백 trim', () => {
+    expect(normalizeTicker('  005930 ')).toBe('005930');
+    expect(normalizeTicker(undefined)).toBe('');
+  });
+});
+
+describe('relativeTime', () => {
+  const now = new Date('2026-07-03T12:00:00Z').getTime();
+  it('60초 미만은 방금', () => {
+    expect(relativeTime('2026-07-03T11:59:30Z', now)).toBe('방금');
+  });
+  it('분/시간/어제/일 경계', () => {
+    expect(relativeTime('2026-07-03T11:55:00Z', now)).toBe('5분 전');
+    expect(relativeTime('2026-07-03T09:00:00Z', now)).toBe('3시간 전');
+    expect(relativeTime('2026-07-02T10:00:00Z', now)).toBe('어제');
+    expect(relativeTime('2026-06-30T12:00:00Z', now)).toBe('3일 전');
+  });
+  it('잘못된/빈 값은 빈 문자열', () => {
+    expect(relativeTime('', now)).toBe('');
+    expect(relativeTime('not-a-date', now)).toBe('');
+  });
+});